Marketing Automation delivers on the promise of getting more for less.
The Results Speak for Themselves.
Marketing Automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. It’s not surprise that searches for “Marketing Automation” are at an all-time high. Evolving market dynamics have resulted in an expansion of the number — and types — of vendors in the Marketing Automation space. Now, companies large and small can reap the benefits.
- as much as a 451% increase in qualified leads
- 50% more sales-ready leads at 33% lower cost per lead
- 63% of companies use marketing automation to outgrow their competitors
Marketing Automation includes a rich suite of software that is primarily focused on building relationships with prospective buyers and existing customers. It does this by automating many of the repetitive tasks associated with marketing, e.g., creating forms, building lists, sending emails, etc. Freed from these tasks by automation, marketers focus on creating relevant, highly targeted content and delivering it to their audience. Over and over again, the data shows that Marketing Automation software is one of the best investments and organization can make in support of its sales efforts.
Unsure where to start? Create an account and get your very own copy of the Marketing Automation: A Vendorful Guide. This e-book starts with a high-level overview of Marketing Automation before getting into the nitty gritty details. Readers who have never heard of Marketing Automation prior to opening the e-book will find themselves equipped to have cogent discussions about the merits of such systems, key features and how it might impact their organization.
Find Your Match
We weren’t joking about the explosive growth of the Marketing Automation market. Today, there are over 200 vendors that offer Marketing Automation software. Finding the ones that align well with your organization’s needs, resources and budget could be a time-consuming proposition. Fortunately, you’re a click away from creating a Vendorful account. Once you’re logged in, you’ll be able to identify key criteria for your organization and be matched with the Marketing Automation vendors that are the most likely fits.
Collaborate with colleagues
Marketing Automation often reaches across the organization, touching areas from sales to IT. What’s important to the constituents in these groups? With Vendorful, you can move those discussions out of email in into your browser with the rest of your RFP/RFI process. With features like real-time chat and collaborative scoring, individuals in different departments — or even different geographies — can be right in the thick of the decision-making process.
Run your process quickly
Once you’ve established which key features are most important for your organization, you can issue your request (RFP, RFI, RFQ) in minutes. The entire process is managed inside the browser.
Here’s a bright idea!
Ready to choose the best Marketing Automation solution for your organization? It’s never been easier!